Fu Long
Chinese New Year Tea
Chinese New Year Tea
Product Design
Package Design
Package Design
Chinese New Year - as the name implies - marks the New Year in the Chinese calendar. During this time many celebrations are held with different cultures holding different traditions. The aim of this project was to design an innovate, premium packaging to house tea bags for this festive period.
Targeting the 'Rich Asian Aunties' that go all out for Chinese New Year celebrations - this special occasions packaging combines several traditional aspects of the Chinese New Year festivities, such as traditional paper cutting, the celebratory family meals, and the Chinese Zodiac, resulting in this luxurious variety tea pack for families to share around after the large celebratory feasts.
Inside the intricate layered package are 12 tea bags - one for each zodiac. The idea was to encourage people who may not be sure which tea to try, to hunt for the tea tag with their zodiac on them, and thus getting their zodiac assigned flavour, creating a unique and personal experience with the consumption of the tea.
