Eternal
Skincare & Beauty
Skincare & Beauty
Brand Identity
Packaging Design
Packaging Design
Eternal is a refreshing skincare brand targeted towards younger women, focusing on preserving the beauty of both the user and the environment. This is done through Eternal’s use of sustainable beauty range - limiting the waste generated from its products.
For this project, the client wanted a skincare brand that appealed to a younger female audience that also had a focus on sustainability.
The peace lily was a motif used throughout the branding as it represents peace, purity, and prosperity - all key values that Eternal embodies. The lily also provides an organic and feminine silhouette that appeals to the target audience of younger women. The continuous lines also reflect the 'eternal' use and value that Eternal embodies.
